Brand Awareness and Perceive Quality in Mandarin Course Usage Decision: A Perspective at Xin Miao Language Centre

Febrianus

Title:
Brand Awareness and Perceive Quality in Mandarin Course Usage Decision: A Perspective at Xin Miao Language Centre

Authors:
Febrianus

Cite This Article :

Febrianus "Brand Awareness and Perceive Quality in Mandarin Course Usage Decision: A Perspective at Xin Miao Language Centre" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-3, June 2024, pp.267-276, URL: https://www.ijtsrd.com/papers/ijtsrd64849.pdf

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Abstract :
This research aims to analyze Brand Awareness and Perceive Quality in Mandarin Course Usage Decision: A Loyalty Perspective at Xin Miao Language Centre. This research is a quantitative study of a population of users of Mandarin language course services at the Xin Miao Chinese Language Center Chinese Language Education Institute, with 100 respondents as users of course services. The analysis technique used is structural equation models (SEM) using the IBM SPSS Amos 24 application. The results of this research show a positive and significant influence between brand awareness and service use decisions, perceived quality on service use decisions, brand awareness on loyalty, and brand awareness and perceived quality influences purchasing decisions directly through loyalty.

Keywords :
Brand Awareness; Perceive Quality; Loyalty

Publication Details:

Unique Identification Number : IJTSRD64849

Published In : Volume-8 | Issue-3, June 2024

Page Number(s) : 267-276

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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